{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2 Marketers and a Coworking Podcast","title":"Brand, culture, at marketing at scale with Meagan Slavin","html":"","width":"100%","height":180,"duration":3777,"description":"Meagan Slavin has spent 14 years growing 25N Coworking from one space in Geneva, Illinois into a multi-state operation with managed partnerships, a members’ club brand, a meetings and events business, and now an in-house AI department.\nIn Episode 30, the 25N Co-Founder and COO and former president of LExC walks through how the business has evolved, what’s changed in her and Mara Hauser’s thinking along the way, and the people-first approach that runs through all of it.\nThere are also vibes. A lot of vibes. You’ll see.\nWe discuss:\nWhy Meagan says 25N’s people are its brand, and how that’s impacted the success of the business\nHer approach to using organic + paid social media, and why she thinks nobody finds a coworking space on Instagram\nThe AI department she decided to start five minutes before offering Noah Shannon the job, and why it’s aimed at ops, finance, and lead routing and kept away from marketing\nWhy 25N treats event space as a standalone business segment, and how it contributes to 25N’s overall business\nHow her approach to site selection and management agreements vs leases has evolved over the years\nHow she manages people, from vibe hires to core values in every review and being real with her team that no one should love 25 North as much as she loves 25 North\nHer advice to owners a few years behind her: be honest about where you’re at so you can take advantage of a coworking industry that’s generous with sharing its expertise and advice\nIf you run a coworking business and want to see how a 14-year operator keeps evolving it, this one’s worth your time.\nWant to connect with Meagan? Find her on LinkedIn and check out 25N Coworking.\nBy the way, you can also:\nCheck us out on YouTube\nDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️\nAbout 2 Marketers and a Coworking Podcast\n\nHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools,...","thumbnail_url":"https://img.transistorcdn.com/DDPuLCKI6gGef-zANyhkBhb5qB5xCx_cy3YrU_L_cY8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Mz/NDAwZjhiODhjZjNk/MGUyZDQ1N2ZjMDM0/ODJlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}