{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Muthership Creator Strategy","title":"#171 - Email Newsletters: Why and How?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5d4d9523\"></iframe>","width":"100%","height":180,"duration":876,"description":"🎧 Why You Should Start an Email Newsletter in 2026 \nIf you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.\nIn this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.\nI share why I trusted my instincts and started building an email list early in my creator journey (even when it was tiny), and why that decision became incredibly valuable when platforms felt shaky. If we all learned anything from the near TikTok shutdown in 2025, it’s this: you don’t own your audience on social media, but you do own your email list.\nIn this episode, we cover:\nWhy any niche can have a newsletter (yes, even yours)\nWhat an email list actually represents (hint: it’s not your follower count)\nHow newsletters deepen connection beyond the algorithm\nWhy consistency doesn’t mean “weekly daunting task”\nThe mindset shift that keeps this from feeling overwhelming\nThe real reason email builds trust, loyalty, and long-term opportunity\nThen I walk through the big-picture steps for getting started—without drowning you in tech or minutiae:\nChoosing the right platform\nDeciding what to write about (sustainably)\nSetting a cadence you can actually maintain\nPlanning ahead so it doesn’t become another chore\nAnd how to give people a reason to sign up—without feeling salesy\nYou don’t need a massive audience.\nYou don’t need to email all the time.\nYou just need to start.\nTo join the studio and learn how to do this step by step, go here:\nhttps://muthership.mn.co","thumbnail_url":"https://img.transistorcdn.com/IGEiNPcP4VjJINooS42OJ5Bk86KeNJkwGPiAN5TKPTs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWJk/NTZlOTdjZWY3ZDkx/ZGE0NzFiMGUwMDdm/ZmU5NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}