{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Good Builder Podcast","title":"The Daily Dose #332 | 3 (or maybe 5) things builders can implement overnight to grow their business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5d58a06a\"></iframe>","width":"100%","height":180,"duration":723,"description":"Az runs solo through the small, low-cost moves he's watched actually shift leads for builders — no bigger ad spend required.\nFirst, 3D walkthroughs and rendered tours of your own designs, including homes not yet built. Az's own experience — not a cited study — put these at roughly four times more likely to convert a visitor into a lead, with the added bonus of fewer variations once buyers can see how a home flows before it's built.\nSecond, live chat monitoring, actually staffed rather than left switched on and ignored.\nThird, lead magnets, giving something of value away before asking for a quote request.\nPlus a few bonus ones Az couldn't leave out: the customer experience program behind reviews and referrals, the 12 to 24 month post-handover check-in that's more psychological than transactional, and results from a TGB survey on the third-party listing platforms builders rate most, with REA well out in front.\nA shout to MyConstruct for sponsoring the episode, and a look ahead to Wednesday's conversation with Mark Sutton from Goop Guys, and Friday's solar special with Gary from Halcol Energy.\nHosted by Az.\nMyConstruct: 30-day trial at myconstruct.com. Use code: GOODBUILDER","thumbnail_url":"https://img.transistorcdn.com/kfWyLokmOh8IknRiu8hFWliTL287_yQe0yBgRNp7WJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZmE4/MDdmMWNmOWU1Yjc4/ZGU2OTIxYTcwOTk0/OTk3YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}