{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"COSMOFACTORY","title":"From Brand Strategy to Consumer Demand, featuring EO Products Co-CEO Susan Griffin-Black","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5d5e9b3c\"></iframe>","width":"100%","height":180,"duration":1344,"description":"Successful niche beauty brands have a passionate consumer base with strong repurchase behavior. This is true because the business structure behind a cosmetics or personal care brand shows up on the shelf; and consumers are drawn to brands that match their own sensibilities.  This week on the CosmoFactory podcast we hear how an indie beauty brand, expert in essential oils, structures its supply chain, connects with consumers, and continues to grow internationally. Our guest is  Susan Griffin-Black, Founder and Co-CEO of US-based EO Products. The natural beauty brand launched in 1995 and 17 years later, in 2012, introduced a second, more accessibly priced brand called Everyone. Today EO Products retails in over 10 countries, reaching  consumers looking for plant-based beauty, for sustainable beauty, or for beauty care suitable for sensitive skin.  If you enjoy this episode, SHARE it with a friend, FOLLOW the CosmoFactory podcast & please LEAVE A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna...","thumbnail_url":"https://img.transistorcdn.com/2xxihR46EyB37XEZb6ECi3XsYyq8_mjZpR4Cvs0scI4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNGU0/MTg0MjU1MzE4NWNh/YmE4NjhmMzQzNzcw/NDcwOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}