{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How I Tested That","title":"Eric Lowe | How I Tested Mental Hardening","html":"","width":"100%","height":180,"duration":2227,"description":"SummaryIn this episode, I’m joined by Eric Lowe. He’s the CEO and Co-founder of Aptiva Health, an outpatient group that offers specialized care in orthopedics, physical therapy, pain management, and mental wellness.Eric shares how solving one problem at a time helped him scale to 14 locations and why he believes great businesses are built by developing people first.We dig into launching an ambitious healthcare marketplace that had all the ingredients of a great product, only to run headfirst into the brutal realities of marketplace dynamics, timing and customer education.Eric also details how his team uncovered a breakthrough business by integrating mental health directly into orthopedic recovery. He shares how they experiment with new healthcare models before overinvesting, and why listening closely to patients and providers often reveals opportunities you never could have imagined.If you’re building in healthcare and trying to figure out how to test bold ideas, this episode is for you.TakeawaysGreat businesses come from solving the next problem. Long-term growth often compounds from consistently identifying and solving the most pressing issue in front of you.Not every customer problem is yours to solve. Sustainable businesses focus on problems they are uniquely positioned to solve while aligning value across all stakeholders.Marketplaces are brutally hard to build. Even strong solutions can struggle when adoption requires changing deeply ingrained customer behavior.Sometimes the customer isn’t who you think it is. Success often comes from recognizing when the original target market needs to shift entirely.Unexpected opportunities can outperform your biggest bets. Some of the strongest growth opportunities come from adjacent problems you discover while serving customers.Adoption depends on reducing friction. New solutions succeed when they fit naturally into how people already behave rather than forcing entirely new habits.Culture is built through actions, not...","thumbnail_url":"https://img.transistorcdn.com/hRAQ0Cvexq2Nhl7H1KPLfxWZ14skSKkH4xG8JMRnoOM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMDU0LzE3MDg3/MTI0NTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}