{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Amplify Good Podcast","title":"Giving Tuesday, Social Media & Building Community Online with Julia Campbell","html":"","width":"100%","height":180,"duration":3214,"description":"Julia Campbell is the author of two books on the topic and named a top nonprofit thought leader by Forbes and LinkedIn, she joins Graeme for a deeply practical conversation on how social media has evolved from a simple promotional billboard into a vital engine for community building and digital stewardship.\nThey dig into why social media platforms are rented land, why traditional link-sharing no longer works in modern algorithms, how nonprofits can build authentic human connections in an era dominated by AI noise, and what Julia looks for during a full social media audit. Plus, they break down her signature four pillars of social media management and how to approach Giving Tuesday as a year-round stewardship launchpad rather than a one-off gamble.\nIf your team is struggling to see real momentum on social media or feeling overwhelmed by managing too many channels, this one will give you a clear, grounded strategy to move forward.\nJulia's LinkedIn\nGraeme's LinkedIn\nJ Campbell Social Marketing\nJulia's Podcast - Nonprofit Nation\nAnthem Creative","thumbnail_url":"https://img.transistorcdn.com/q4AXlLSa3nt7mliuv8UVex5grHVyhw3qLuCPcqVb_Zs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Nzlj/NGUzOWQwYjk3NGYy/ZDZkMDRkYjYyZmYy/MjQ1OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}