{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"The Trudge to the Bathroom Test with Neil Gordon ","html":"","width":"100%","height":180,"duration":1651,"description":"Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss\n\n What the ‘trudge to the bathroom test’ is all about and why you need to run it\n“Marketing is made or broken by how well we understand the problems experienced by our customers”\nWhy testing your product ideas are so important\nFiguring out what problems people are hungry to solve\nHow he markets his products and what you can learn about how to market yours\nDefining your marketing hooks and figuring out what your next product should be\nConducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)\nFiguring out the marketing hooks, landing page content, testing your messaging\nNeil’s magic wand product for transforming webinars\nResources:\n\n Visit Neil on the web at https://neilcanhelp.com/\nNeil's Silver Bullet at https://neilcanhelp.com/silver-bullet/\nA Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany\nConnecting with Neil:\n\n Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/\n Email Neil at neil@neilcanhelp.com","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}