{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The LAB with Bryon Ellington","title":"140 Deals in 5 Years with Jill & Jessica | The LAB","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5d976473\"></iframe>","width":"100%","height":180,"duration":1946,"description":"In this unfiltered breakdown, Jill, Agent, eXp Realty, and Jessica, Agent, eXp Realty, reveal why traditional one-appointment closing tactics are dead and what you need to do instead to convert 140+ listings annually using a multi-step consultation system.\nJill and Jessica share their exact framework for navigating difficult pricing conversations, managing unrealistic seller expectations, and building a high-converting listing presentation. They break down how leveraging data, market feedback, and soft-pressure communication creates long-term client trust while scaling a high-volume real estate business at eXp Realty.\n🔥 IN THIS EPISODE:\n✅ The 2-Step Listing Framework: How to separate the home tour and marketing presentation from the pricing discussion to build seller alignment without high-pressure sales tactics.\n✅ Advanced Comp Bracketing: How to cross-compare tax value percentages and higher price band comps to objectively show over-leveraged sellers their actual market value.\n✅ The Market Feedback Script: How calling local listing agents of pending and expired properties gives sellers hard facts instead of agent opinions.\n✅ Built-In Price Reductions: How to set clear 14-to-30-day review expectations at the time of listing so price adjustment conversations happen seamlessly.\nTimestamps\n0:00 – The 2-Step Listing System (140 Deals in 5 Years)\n3:26 – Advanced Comping & Bracketing Techniques ($100k Range Strategy)\n7:02 – Managing the First vs. Second Listing Appointment\n11:41 – The No-Pressure Listing Agreement Process\n18:31 – Analyzing Days on Market & Price Reductions\n21:00 – Calling Local Agents for Real-Time Market Data\n23:53 – Handling Unrealistic Sellers & Setting 30-Day Evaluation Windows\n27:55 – Proactive Communication Scripts for Listing Adjustments\n#RealEstateListing #PricingStrategy #ListingAgent #eXpRealty","thumbnail_url":"https://img.transistorcdn.com/kXJWEDwz55WHQgs4cJfFr1XlrSr5OFNX-M8xvnFSxzc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNTE2/YWRiNmQ1YmUxZGZj/YzRiNmZlMGQ5NThh/MzI0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}