{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"228 Selling Ingredients","html":"","width":"100%","height":180,"duration":178,"description":"*Want one piece of business strategy delivered daily to your inbox?*\nSubscribe here: https://www.geraldinecarter.com/subscribe\n\nCan you tell what this is?\nSugar, unbleached enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), palm oil, cocoa (processed with alkali), high fructose corn syrup, leavening (baking soda and/or calcium phosphate), salt, soy lecithin, chocolate, artificial flavor.\n.\nWould you pay $4.25 for two sleeves of them?\n.\nIf you’ve ever bought Oreos, then yes. :)\n.\nMost regular buyers cannot reverse engineer their way from the ingredient list, to the product, to what the product does.\n.\nOreos, satisfy your sweet tooth craving.\n.\nRegular buyers also face the following ingredient list:\nDocument review, secure file exchange folder, calls, projections, calculations, planning, strategy, preparation, state return, estimates, portal, filing, emails, correspondence.\n.\nMost regular buyers cannot reverse engineer their way from the ingredient list, to the product, to what the product does.\n.\nWhat it is:\nGold-level tax prep and filing\n.\nWhat it does:\nGet taxes off your mind, so you can do something fun with your weekend.\n.\nNext time you’re in the cookie aisle, stand before the Oreos and imagine the casing with only the ingredients listed. No Oreo, no glass of milk. No dunk. No quench.\nJust an ingredient list.\nIn black and white.\nFlour, sugar, niacin, palm oil, leavening.\n.\nNow imagine your client.\n.\nNow imagine the list of a la carte ingredients you sell.\n.\nNow you can imagine what your client might be experiencing.\n.\nFor some, a milk-dunked Oreo is a heavenly experience. \n \nFor some, painless, seamless tax prep is a heavenly experience. \n.\nSell, what it does.\n \nSell, the experience. \n \nNot, the ingredient list.","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}