{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Think Like Your Buyer & Become Good at Sales","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5dc26f2e\"></iframe>","width":"100%","height":180,"duration":3076,"description":"Susan Englehutt is the founder and creator of The Way Buyers Buy. She previously worked for small, medium companies and big names like Microsoft, IBM, and Dell.\nShe’s intuitive and knows her buyers, and she understands how to bridge the gap between sales and marketing, which traditionally causes tension in companies. Susan explains more about that and goes deeper into the three stages of the buying process.\nTopics covered:\nThe love/hate relationship between sales and marketing\nWhy intuition is a gift in sales\nHow Susan changes the mindset of sales people\nKeeping your buyer on the sales roadmap\nThe three stages of the buying process\nWalking away from sales that just aren’t going to work\nThe difference between an impact problem and a frustrating problem.\nThe Why, The What and The How.\nResources mentioned:\nThe Way Buyers Buy\nLinkedIn\nBikeshedding in Marketing: 3 Keys to Being an Effective Marketer\nBuying Triggers: 6 Steps to Create Explosive Demand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}