{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"S2E7: Low-Fi Content Featuring Jordan Ogren","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5dc2c4d6\"></iframe>","width":"100%","height":180,"duration":1452,"description":"Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/\nWatch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98\n\nWe have a misconception about content.\nWe also have the same one for life.\n\nWe believe we need to craft perfect experiences for meaningful connections.\n\nWe have the same belief about content. To \"add value,\" we need to spend significant time and energy on it and have it be \"exceptional.\"\n\nThere is truth in that: spending time on highly produced content rewards your audience. \n\nAnd there is truth in this: Your audience is human and can get value from imperfect (aka human) content.\n\nTo avoid running out of energy with your content, you need to overcome this belief by supplementing your high quality content with low-fi content.\n\nHere is what you will learn from this episode:\nWhat low-fi content is and isn't\nHow to balance this through the PESO model\nWhat low-fi content looks like\nHow you can use it on different channels\n\n// CONNECT //\n🔵 Connect with me on LinkedIn\n📫 Subscribe to receive new podcasts when released\n☕️ Get a virtual coffee with me\n💻 Learn more about who I am and what I do\n\n// Disclaimer // \nOpinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}