{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)","html":"","width":"100%","height":180,"duration":2898,"description":"Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW\r\nYou can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM\r\n00:02:02 - Introducing special guest Tim Ceuppens\r\n00:04:02 - Tim's backstory and career journey\r\n00:08:00 - The problem with data meetings\r\n00:09:08 - Applying psychology of data in practice\r\n00:10:13 - The challenge with agency reporting\r\n00:12:09 - The role of curiosity in data and marketing\r\n00:13:19 - The use of anchoring in data presentation\r\n00:15:06 - The framework for measuring campaigns\r\n00:19:24 - The use of anchoring before presenting data\r\n00:21:17 - The myth of data as the sole success factor\r\n00:24:15 - Rapid Fire Questions\r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics.\r\n-----\r\nQuotes of the Episode:\r\n\"...I'm done with not being informed, not understanding what you're trying to tell me, or being shown like cherry picked data where you did a good job, even though we're not seeing any returns, but there was a lot of engagement or vice versa. And I just started to think, okay, so what can I do?\" - Tim \r\n\"...So Ted Lasso, you know that scene where he's playing darts and he's talking about how he got to where he got to and people always underestimated him. And it was that quote he saw by Walt Whitman on the wall that said, be curious, not judgmental.\" - Bhav\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.\r\n-----\r...","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}