{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building Unbreakable Brands","title":"AI Is Rewriting How Trust Is Formed","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5de1f3df\"></iframe>","width":"100%","height":180,"duration":1068,"description":"AI Is Rewriting How Trust Is Formed\nWhile most companies focus on internal efficiency, AI is quickly reshaping how your customers decide who to trust. Houston Harris, co-founder of Trust Issues Limited discusses this shift from the Digital Era to the Interpreter Era: before a customer ever reaches out to you, an AI system has likely already interpreted your brand. In this episode, we talk about why earning trust with AI chatbots is becoming critical to earning it with humans. For generational family businesses built on reputation and relationships, this is a foundational shift and conversation you don't want to miss.\nKey Topics Discussed\nExplore the shift from traditional digital search to an AI-driven “interpreter era”\nUnderstand how AI curates options before customers ever visit your website\nExamine why clarity and documented proof now influence visibility\nLearn how Authority Marketing helps brands earn trust, not just attention\nDiscuss the risk of being misinterpreted or overlooked by AI systems\nIdentify practical first steps to evaluate how AI currently sees your company\nConnect with Houston Harris on LinkedIn\nBuilding Unbreakable Brands is hosted by Meghan Lynch\nProduced by Six-Point Strategy","thumbnail_url":"https://img.transistorcdn.com/jdLU21jbOddce4yImGnO5n8gGvJuq9PACDA5gAj_mzY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4ODY3LzE3MDU2/OTI0NDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}