{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 180: Case Study - Turn Socks Into An Offer...","html":"","width":"100%","height":180,"duration":1405,"description":"Offer creation is for any product or service in any industry at any price point. It has nothing to do with building a funnel and can be done offline, online, or in person...   If you have a great offer, you can sell anything…   But how do you create an offer that makes any product so sexy that people will rush give you their money?   With my offer creation process, you can sell anything including a pair of socks.   Without a plan to sell, product creation is a waste of time.   It’s a simple formula that I use to draft an outline and figure out what my offer will be.   The thing that drives me crazy is when someone says, \"Ah, this doesn't apply to me because I'm in retail. This doesn't apply to me because I'm in B2B. I sell things on Amazon, I can't make offers.\"  *IT DOES* Anyone can use this process.   Companies fly me out to do a solid eight hour day with them to craft a detailed plan of what their offer is going to be. We create the sales message behind it, the best funnel for that offer, and the sales message to their market.   These consulting days are awesome fun and... REALLY EXPENSIVE. However, you don’t have to pay $30,000 for me to share my formula with you - because I ’m gonna share it right now…   There's obviously the bigger, deeper process that I’d go through when I'm about to launch a product, but I want you guys to see how I would craft an offer around socks.   Hop over to YouTube, if you’d like to see how I went through the process live with my Science of Selling Online group. WHY I WON THE “30 DAYS” AFFILIATE CONTEST   When I was preparing my affiliate offer for Russells  30 Days book, I knew that my offer was gonna be better than anybody else's out there.   And when the results came in, I had nearly 2x the sales of my closest competition. The reason for this is because of the way I craft offers.   If you’d looked at all the promo emails that were sent out during that campaign, you’d have noticed that it was the same freakin’ email.   There's...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}