{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"How to break out in CPG supplements, Cam Schuler, RNWY","html":"","width":"100%","height":180,"duration":2346,"description":"Cam Schuler is the co-founder of RNWY, a sports nutrition brand dedicated to athletic longevity. In this episode, he shares how his roots as a collegiate athlete and his professional background at Nike and Vital Proteins led him to create a supplement brand that supports the long-term health of runners.\nCam discusses the whirlwind of RNWY’s first year, from the official launch to navigating the complexities of the CPG supplement space. This episode is packed with insights on identifying gaps in the nutrition market, the transition from corporate leader to startup founder, and why focusing on \"athletic longevity\" is the key to building a brand that lasts.\nWhat was covered:\nThe Nike & Vital Proteins Pedigree: How Cam’s experience with global giants shaped his approach to product development and athlete relations.\nFinding the Gap: Identifying why traditional supplements were failing endurance athletes and how RNWY fills that void.\nThe \"Year One\" Reality: A look back at the challenges and milestones since their launch.\nAthletic Longevity: Why the brand focuses on keeping athletes healthy for the long run rather than just providing a quick fix.\nScaling in CPG: The strategy behind moving from direct-to-consumer into specialized running retail.\n\nRNWY Links:\nWebsite: https://rnwy.life/\nInstagram: https://www.instagram.com/rnwy.life/\n\nParker Nash Links:\nWebsite: parkertnash.com\nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}