{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"76 Billion AI Sessions a Month, Still Under 1% of Traffic","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5e6cf97e\"></iframe>","width":"100%","height":180,"duration":858,"description":"Welcome to The GEO Show, your daily briefing on generative engine optimization. Brought to you by GEOforge.\nHost Paris Childress covers ads on Google AI Mode follow-up questions, Graphite's AI traffic data, the France AI Overviews click drop, Bing AI Mode ads, and more.\nIn this episode:\n\n📢 Google AI Mode now shows ads on follow-up questions. Barry Schwartz saw sponsored ads on the first query and on the third and fourth turns. Google announced multi-turn ads for the US on October 28.\n📊 Graphite: AI assistants hit 76 billion monthly sessions but are still under 1% of site traffic. Sessions are up 37% year over year, and ChatGPT sends about two-thirds of US AI referrals.\n🇫🇷 France: AI Overviews cut one site's clicks by about half. Glenn Gabe's data shows 750 clicks a day falling to 400 and CTR from 2% to 1.1%. Two of five examples saw no meaningful change.\n🔎 Bing AI Mode now shows search and shopping ads at the top of answers. Ads appear on follow-up queries too.\n⚖️ Publishers weigh Google's all-or-nothing AI opt-out. Google must give UK publishers AI click data by December 3 under CMA rules.\n🤖 Cloudflare says websites carry the cost of AI agents. Its paper lists 14 problems and proposes agent identity standards and a Trusted Agent Delegation coalition.\n✍️ Google tests an AI summary above sponsored results on mobile. Advertisers may lose control of their ad copy.\n📅 Google may be adding Book Online buttons to profiles automatically. Some lead to contact forms and one returned a server error 500.\n⚡ Lightning round: Anthropic's Claude Fable 5.2 and Mythos 5.2, GA4 Data Manager, Google Ads MCP Server 0.6, unconfirmed ranking volatility on November 8 and 9, and The Trade Desk's first year-over-year revenue decline since 2016.\nYouTube: https://youtu.be/N6GUzLVMSMQ\nSubscribe for daily GEO news.\n💬 Question: When ads appear on every follow-up turn of an AI answer, how will you earn the organic citation next to them?\nThe GEO Show is hosted by Paris Childress, founder of Hop...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}