{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SaaS Marketing Bites from Powered By Search","title":"The Key to Understanding Your B2B SaaS Marketing Metrics","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5e701b06\"></iframe>","width":"100%","height":180,"duration":761,"description":"Many B2B SaaS companies tend to analyze their metrics in a vacuum. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. \r\n\r\nAnd that's why it's best to analyze them based on the context of the relationships that they have. ","thumbnail_url":"https://img.transistorcdn.com/xB5qKD0TpIyiGRmY0bKM3vuxuYCICJxNTxMewMNQI1M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MzkzLzE2NTg4/NDk1NDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}