{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"WORDLE: The Fascinating Psychology Behind Why It's Gone Viral","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5e78c1fd\"></iframe>","width":"100%","height":180,"duration":558,"description":"It started a few weeks ago. Tiny, colorful squares started popping up on my Twitter feed. At first, I only saw one or two. But this week, almost my entire feed became a series of tiny yellow, green, and grey boxes.\n\nLadies and gentlemen — we have reached peak Wordle.\n\nPeople can’t stop playing. But what is it that makes Wordle so addicting?\n\nIn this episode, I unpack the psychology and behavioral science principles that helped this simple word puzzle go viral.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}