{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Product Positioning with Obviously Awesome Author April Dunford","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5e9f6c8e\"></iframe>","width":"100%","height":180,"duration":1912,"description":"April Dunford is the author of Obviously Awesome which is all about product positioning.  Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover \n\n What is product positioning and how it can help you\n\"Jobs to be done\" and the milkshake story\nIntegrating product positioning in a jobs to be done framework\nThe importance of competitive alternatives when it comes to positioning\nTesting your positioning thesis and how to refine it based on your traction\nApril’s real-world example of the power of positioning\nFinding the examples of best-fit customer use cases\nResources: \n\n  April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome\nConnecting with April:\n\n  Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\n    \n      Connect with April on her website: https://www.aprildunford.com/\nConnect with April over email: april@aprildunford.com ","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}