{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Travel Marketing Podcast","title":"Growing your Tour Business with Mitch Bach","html":"","width":"100%","height":180,"duration":2717,"description":"Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Mitch Bach, who has been in the tourism industry for over 20 years. As a previous tour operator, Mitch has built two organizations: Campfire and TripSchool, two of the most significant resources for tour operators worldwide. In today’s episode, Mich shares his vast knowledge in the travel arena while giving great advice to tour operators to increase their growth and profitability in a balanced manner, keeping in mind that their primary mission is to become even better experience creators.Key Takeaways:[1:08] What is Mitch’s most memorable travel experience?[3:22] How to decide which tours you want to take on your next trip.[4:06] A tour operator is an experience creator.[6:01] Tour operators give better service when they have a background of experiences that can apply to enrich the customer’s experience.[8:20] Brennen and Mitch talk about the real mission of a tour operator.[8:43] Mitch talks about his companies: Campfire and TripSchool.[10:15] It is important to maintain yourself inspired from the outside.[11:01] The inside community of tour operators is unique.[11:55] What makes tour operators different from the rest of the people involved in the travel industry?[15:11] Mitch talks about the impact of globalization on the travel industry.[16:33] Mitch speaks of the evolution of marketing for touristic activities in the last couple of years.[18:46] We have seen a lot of independent operators pulling away from distribution sites and travel agencies, where are they now?[20:25] Mitch shares the most effective and often underused marketing strategy.[21:18] Having a diversified channel is always helpful.[21:00] Mitch exemplifies a direct sales strategy.[25:01] Mitch gives a great example of an OTA.[28:24] Profitability and growth must advance together.[29:09] What is more satisfactory for a passion-driven...","thumbnail_url":"https://img.transistorcdn.com/b2EWnH6mvSsDBaVPCFbkOzVXbCKWfHeDDRNdyIxxLd0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGZm/MmMxYzVkOTZkZWYy/NDBmYmIwZGU0OGQ1/YmIyNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}