{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Vincenzo Landino Show","title":"146: Are Content Promotion Strategies Worth Your Time?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5ebe5c6b\"></iframe>","width":"100%","height":180,"duration":1822,"description":"Ever spend 5, 10 or even 20 hours writing a high quality blog post only to watch it fall by the wayside?\nYour new post fails to attract social shares, traffic or email subscribers.\nIt’s the ultimate reason most bloggers quit after 3 months.\nSo what should you do?\nSpend years honing your writing skills?\nMake a deal with the devil, go to sleep a nobody and wake up an Influencer?\nBut what if there was a way…\nTo drive more traffic and subscribers to every post you publish, to know with utmost certainty that every post you publish will crush it before you write it?\nWell, there is:\nContent promotion.\nAbout Cody Lister:\nWhen Cody Lister graduated, he stayed in New York to start his career in corporate finance. When Cody was 24, he caught an intense case of the startup bug and changed careers to work at two startups, one in financial research and news and another in social media reputation management. Before Cody worked at the social media reputation management company, he started managing pay per click ads for small and medium-sized businesses.\nAlong the way, Cody found out that he had a knack for optimizing online ads! Once he left the social media company, Cody ramped up his pay per click advertising clients to turn it into a full-time business. Along the way, he learned how to write “epic” content and guest posts by following what the other top blogs were doing. (That means he jumped from “Financial Analyst” to “Marketing Director” to “CEO” as my job title)\nThe issue then became scaling up. He's always had fire in my belly for helping small businesses and he love the impact paid search, content marketing and guest blogging can have on a business’ bottom line. But he knew if he wanted to grow his business and make more money, he would need to find larger corporate clients that could pay him bigger fees.\n That’s when Cody decided to start the MarketDoc blog and create online courses, to help small business owners, solopreneurs and bloggers grow their businesses by...","thumbnail_url":"https://img.transistorcdn.com/2mROYySKhgQfl9TCQLD9syx9ZzKG_x6vddA4dcWJniw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZjQ3/MWEyY2Q4YjRhMjEz/Mjk2MzA2NDcxNDI3/ZTNhMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}