{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Philip VanDusen - What Is Your Competitive Advantage - 8 Brand Differentiation Strategies","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5ec8279f\"></iframe>","width":"100%","height":180,"duration":451,"description":"Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the right strategies tailored for different business categories ensures your company stands out from the competition.\n \nHere is the 8 Strategies I discussed:\nCost leadership\nDifferentiation\nQuality or Service\nInnovation\nOperational effectiveness\nTechnology\nAdaptability\nInformational advantage\n \nThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!\n \n \nWEBSITE:\nhttp://www.philipvandusen.com  \n \nTHE BRAND•MUSE NEWSLETTER:  \nhttp://www.philipvandusen.com/muse  \n \nTHE BRAND DESIGN MASTERS FACEBOOK GROUP:  \nhttps://www.facebook.com/groups/branddesignmasters/ \n \nYOUTUBE CHANNEL:\nhttp://www.youtube.com/c/PhilipVanDusen  \n \nTWITTER:\nhttps://twitter.com/philipvandusen  \n \nPINTEREST:\nhttps://www.pinterest.com/philipvandusen  \n \nFACEBOOK:\nhttps://www.facebook.com/verhaalbranddesign \n \nBRAND STRATEGY 101 COURSE:\nhttps://philipvandusen.com/bs101\n \nAffiliate Partners:\n \nBring Your Own Laptop - Adobe Training with Daniel Scott\nhttps://www.byol.me/philip  \n \nInVideo\nhttps://bdmpodcast.com/invideo\nDiscount Code: \"PHILIP50\"\n \nTubebuddy\nhttps://wwwtubebuddy.com/philipvandusen  \n \n____________________________\n \nThe Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.\n \nPhilip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}