{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"The JOLT Effect: What Marketers need to know with Ted McKenna","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5ede4488\"></iframe>","width":"100%","height":180,"duration":3058,"description":"Join Ted McKenna, co-author of \"The JOLT Effect,\" in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.\n\nBased on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the \"fear of failure\" that stalls deals and how to turn \"I need to think about it\" into closed wins.\n\nKey Learnings for B2B Marketers:\n- The JOLT Effect: Leverage findings from 2.5 million sales conversations to decode B2B buyer behavior.\n- The \"Fear of Failure\" Factor: Understand its crucial role in customer indecision and how to address it effectively in your marketing.\n- Sales & Marketing Alignment: Strategies to seamlessly align marketing messages with sales conversations, backed by robust data.\n- Enhanced Customer Journeys: Apply the JOLT effect to improve the marketing portion of the customer journey.\n- Compelling Content Creation: Practical methods to craft content that alleviates customer anxieties and accelerates deal closure.\n- Actionable Marketing Strategies: Translate \"The JOLT Effect\" into immediate, impactful marketing campaigns.\n\nUnlock the secrets to moving buyers from \"I need to think about it\" to \"Yes!\" using proven strategies from \"The JOLT Effect.\"\n\nDon't miss this opportunity to gain a competitive edge in the B2B marketplace.\n\nFollow Ted McKenna on LinkedIn: https://www.linkedin.com/in/ted-mckenna/\nFollow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/\n\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬 Join Our Community on Slack: Dreamdata Community \n🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. \n🔗...","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}