{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Deliverability Defined","title":"Building an Email Course Flywheel with Sean Stewart","html":"","width":"100%","height":180,"duration":3002,"description":"Many creators understand the importance of email marketing but need help to transform it into a sustainable growth engine. An email course offers a solution that's both powerful and efficient. This strategic approach provides a structured learning experience, establishes credibility, and supercharges audience growth.\n\nIn this episode of Deliverability Defined, Alyssa and Melissa are joined by Sean Stewart to discuss how to build an email course flywheel and the benefits of email courses for creators. Sean also explains the four types of email courses: crash course, step-by-step, biggest mistakes, and resources and templates, and provides valuable tips for creating them.\n\nIn this episode:\n[00:23] - Saint Patrick's Day.\n[05:35] - Sean's background and how he became an expert in email courses.\n[09:18] - Getting rid of the weird marketing sales pitches.\n[10:53] - The benefits of doing an email course.\n[17:06] - Tips for finding a niche.\n[18:57] - Common misconceptions about email courses.\n[25:16] - Four types of email courses.\n[29:28] - The importance of landing pages when creating email courses.\n[31:48] - Tips for making an effective email course.\n[36:18] - Why having an email course adds credibility as a thought leader.\n[40:22] - One-week email course challenge.\n\nKey Takeaways\nEmail courses are a powerful tool for creators to establish credibility, build relationships, and grow their audience.\nEmail courses offer a lot of value when considering the relatively short amount of time needed to create them.\nClear headers in each email help readers quickly understand the value they will receive.\nCreating a landing page with a specific URL for the email course increases credibility and makes it easier to promote and share.\n\nQuotes\n\"Email courses are a great way to create doorways into your world. It's an opportunity that a lot more creators can and should take advantage of.\" ~ Sean Stewart\n\n\"Solving problems for people and building relationships with them is how you...","thumbnail_url":"https://img.transistorcdn.com/b40bnXFph3oUgs0eRrL_kBpd7w-AymCjZS5LmQs9FYM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYmU4/OTA3MjliOTY2Nzc3/NDA4Njk5M2RjNzcy/OTc2Yy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}