{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: The Voice of the Restaurant Industry Revolution","title":"Kurt Metzger on breathing new life into a 70 year old brand","html":"","width":"100%","height":180,"duration":2162,"description":"When you think of an old 1950’s diner, a lot comes to mind but probably not massive growth and a prolific delivery business. Kurt Metzger sits at the helm of Norma’s Cafe, a 70 year old Texas diner, which is having a moment right now. Kurt was charged with bringing this heritage brand to an entirely new generation and, in doing so, has redefined what it means to be a legacy brand in 2024. Today we sit down to discuss what it takes to reach a new audience and how you can redefine a brand for the modern age without sacrificing its soul. \nFor more information on Norma’s Cafe, visit https://www.normascafe.com/.\n____________________________________________________________\nFull Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.\nWe have a lot more content coming your way! Be sure to check out our other content:\nYelp for Restaurants Podcasts\nRestaurant expert videos & webinars","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}