{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Staying Ahead in the Digital Landscape: Leveraging Technology and Working with Family in Business","html":"","width":"100%","height":180,"duration":2177,"description":"In this episode, Jonah and Jeremiah Wilson join Joshua Hoffman to discuss the future of marketing and the impact of AI and automation. They share insights from their experience in sales, emphasizing the importance of leveraging technology and staying competitive. They delve into the significance of leveraging technology, studying the market, and utilizing the best tools available. Furthermore, they discuss the dynamics of working with family in a business setting. Additionally, the episode emphasizes the need for agencies to utilize data to convince clients of their value, and suggests obtaining granular insights for greater success.Jeremiah Wilson is an experienced entrepreneur and sales trainer. He founded multiple call tracking and marketing analytics companies over 20 years, including ContactPoint and Convirza. Jeremiah has also worked in logistics, sales training, and as a university professor.Jonah Wilson is an ambitious up-and-coming marketer who is following in his father Jeremiah's entrepreneurial footsteps. He gained valuable experience interning at Convirza and honed his skills in digital marketing by starting his own agency, Orsett Marketing. Jonah's drive and determination to succeed in business and marketing comes through in his experience in solar sales and various digital marketing roles. He represents the next generation of marketers and entrepreneurs. Here are a few of the topics we’ll discuss on this episode of Masters of Marketing Agency:Despite the competitive nature of the industry, marketers can stay relevant by adapting to changing technologies and maximizing the tools available.To stay relevant, businesses must continuously study the market, be aware of the latest advancements, and utilize the best tools available.Building in-house solutions may not be feasible for small businesses, it is more beneficial to partner or use existing tools.The hosts highlight the success of their father-son partnership, which works because of shared values...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}