{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 326: Online Marketing Has Fundamentally CHANGED in 2026 (with Alex Cattoni)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5f8c1645\"></iframe>","width":"100%","height":180,"duration":2818,"description":"In this episode, I speak with Alex Cattoni about her business evolution from client work to educational initiatives in copywriting and marketing. Anticipating a return to high-level strategy by 2026, she emphasizes keynote speaking and personal branding. Cattoni reflects on her transformative YouTube journey, her flagship course, and her mastermind program's growth, highlighting the importance of community over automated marketing. She addresses changes in consumer messaging post-COVID-19 and the value of live interactions in launches. Looking ahead, she shares excitement for her personal brand relaunch and discusses AI's role in enhancing human creativity and storytelling.\nChapters:\n0:00 Introduction\n2:21 Evolution of Business Strategy\n5:55 Key Decisions in Business Growth\n11:34 Mastermind Structure and Dynamics\n13:31 Media Features and Recognition\n14:36 Trends in Launch Strategy\n21:11 Engagement in Marketing\n34:02 Successful Initiatives of 2025\n37:17 Exciting Future Projects for 2026\n43:46 The Role of AI in Creativity\nReady to finally turn your business idea into real sales? Our 8-week accelerator program Validate helps students launch and earn their first revenue, and we're gearing up to run it again this spring! Put your name on the waitlist to be the first to know when enrollment opens: https://gillianperkins.com/validate\nFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.\nHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!\nWork with Gillian Perkins:Apply for $100K...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}