{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"BONUS: Refining How I Offer Business Support Over The Long-Term","html":"","width":"100%","height":180,"duration":1012,"description":"\n\n\n\n\n\n\nHey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take decisive action to build a stronger business.\n\n\n\nThis is the third and final episode in a series on how I’ve approached creating and delivering value through the products and services I’ve offered over the years.\n\n\n\nIn the first episode of the series, I shared how my most recent offer, a live program called The Commitment Blueprint, started as a personal life change, grew into a free webinar, and then transformed twice into a paid product.\n\n\n\nIn the second episode, I gave you a closer look at my other company, YellowHouse.Media, and shared how and why we’ve taken on the productized service model.\n\n\n\nAnd now, as I close out the series, I want to share how The What Works Network has grown out of a long line of products and services that package small business support in different ways.\n\n\n\nEarlier this week, I spoke with Michelle Markwart Deveaux about how she refined her voice coaching offer from a pay-for-service model into a value-pricing model, and what that did for how she packaged, sold, and delivered the value she was creating. Just repackaging the same offer in a new way made her business more enjoyable to run and more profitable too. It also gave her students a whole new perspective on what she was offering and how it benefited them.\n\n\n\nRefining, repackaging and re-messaging the way I offer support for small business owners over the last 10 years has given me the chance to build a stronger business model and find more valuable, more aligned, and more customer-centric ways of creating value.\n\n\n\nNow, to be clear, it would be easy to say the different offers I’ve made over the years are truly different products or services, but I see them as one long lineage of refining and repackaging, and that’s the key take-away I want you to have from what I’m about to share.\n\n\n\nBuilding a stronger business...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}