{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms","title":"SFD058: Navigating the “4 P’s” of Fashion Marketing and Overcoming Networking Intimidation, with Robyn Spady","html":"","width":"100%","height":180,"duration":4382,"description":"One area of the fashion industry that unites us all together is marketing - getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience. Throughout our engaging conversation, we discuss the 4 main pillars of fashion marketing: product, price, position, and promotion. Robyn shares her secrets to successfully networking with industry pros and how to handle hearing “no” in challenging conversations. Her advice will surely help you approach fashion marketing the right way. It’s always easier to grow from small success than recover from large mistakes. Start your business off on the right foot by giving this podcast episode your full attention! Outline of This Episode [3:45] Robyn Spady, textile expert and fashion professional, is my guest for this episode [5:50] Robyn shares how she got started in handweaving and why she enjoys this niche market of fashion design [16:55] Overcoming intimidation while networking in your niche market [24:26] Learn to understand the “no’s” you receive in fashion design [32:55] The importance of marketing to the right people [42:28] Navigating through the 4 P’s in fashion marketing [56:51] Keeping your brand fresh and examining buyer/wearer demographics [1:03:24] Here’s a tool that helps gain your brand exposure   Networking doesn’t have to be intimidating! Use these tips to secure great connections Networking in the fashion industry shouldn’t feel like a burden. It should always be about connecting passionate people to others in a shared community. You can leverage people and their extensive knowledge without taking advantage of them, and reaching out with questions could lead to career-changing conversations. Robyn shares main tips for networking success on this episode. Here they are! Do your homework on potential contacts Be prepared and respectful when...","thumbnail_url":"https://img.transistorcdn.com/aKuVxL8JmweBENlQ3ijRBkKP2y4MyoOXJoGtd_pgZ84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDEx/Y2M3YzBjYTI4NTM4/ZWNjY2QzNDUyZTY5/N2VhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}