{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Why You Should Have A Founder Letter (And The Brand That Got It Right) #143","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5faf534a\"></iframe>","width":"100%","height":180,"duration":254,"description":"You know those brands you immediately feel good about supporting? Well, turns out it might be easier than you think to get your customers to feel this way about your brand. This brand Ben came across on a family road trip, reminded him how powerful a founder letter can be. Here's what he loved (and why you should seriously consider writing one yourself).","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}