{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Some Goodness","title":"Episode 58: Keep Your Knees Bent - What Getting Found Looks Like When AI Answers First","html":"","width":"100%","height":180,"duration":1617,"description":"Host Richard Ellis discusses claims from CEOs that “old SEO is dead” and interviews Michael Epps Utley, founder/CEO of GoEpps, who argues “SEO is dead, long live SEO,” with AEO (answer engine optimization) and GEO (generative engine optimization) becoming additions under the SEO umbrella. Utley distinguishes SEO as ranking in search, AEO as ranking in answers, and GEO as ranking in generated answers and sources, noting AI is additive to search and is changing website content toward novel questions and authoritative sourcing (e.g., data journalism). He describes GoEpps’ new AEO product that uses 180 external data points, aggregated into algorithms and metrics, to score brands and competitors from “how the internet sees” them. Key takeaways: stay broad and agile (“keep your knees bent”), expect to buy specialized solutions rather than build, avoid overreliance on new or incomplete metrics, and recognize marketing can’t mask poor operations as reputation becomes central.\nSoundbites\n\"SEO is for ranking in search, AEO is for ranking in answers, and GEO is for ranking in generated answers, meaning their sources.\"\n\"We're not just thinking about keywords and how to be found for people using a search engine. We're also thinking, what do we bring that's new that answers a question nobody else is answering?\"\n\"This is like lava in a volcano in Hawaii. It's coming down the mountainside and building new islands.\"\n\"People were always bouncing around to three or four places to validate something. Now we're seeing additional real estate be built for those interactions.\"\n\"The pace of change is more radical than people are giving it credit for, and it's going to be more the same than people realize.\"\n\"We can't live in what I call Pax Googliana, this era of peace where Google was the homepage of the internet. ChatGPT is arguably the homepage of the internet for a lot of people now. So is Grok.\"\n\"About 90% of companies and agencies are leaning to buy solutions to implement AI rather...","thumbnail_url":"https://img.transistorcdn.com/7Ix-si1IIr-FOdU6lvX42DkCmesMiFYLOt1kbkx7s8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NzA0/ZTQ1NDhjZTFhMTIz/Yjc1NzM5OTk2ZmM5/MTFlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}