{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Getting The Most out of PPC (Marc Levesque, Webrunner Media)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5fbe9b4f\"></iframe>","width":"100%","height":180,"duration":1628,"description":"✓Making sense of PPC & how to avoid common pitfalls \n✓ Making sense of budgets and what to expect in terms of results\n✓ Pros & cons of doing it yourself vs. outsourcing\nFacebook PPC\n✓ How to capitalize on PPC leads\n✓ Lighting fast responses (speed)\n✓ Outgoing demeanor (friendly, helpful)\n✓ Mastering the follow-up (frequency, communication channels) \n✓ Buying Leads vs. Generating Your Own\n✓ Lead aggregators\n✓ The fastest way to increase revenues (hint: it isn't more leads) \n✓ How the most successful companies are dominating your market \n✓ Referrals are unbeatable","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}