{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms","title":"SFD083 How This Designer Built a Vegan Luxury Shoe Brand","html":"","width":"100%","height":180,"duration":3220,"description":"Bebe Mehr’s fashion entrepreneur journey began in 2001 while she was in college and started selling stuff on Ebay. Little did she know, that 13 years later, after a lot of different fashion careers, it would turn into her own line of vegan luxury shoes, Cult of Coquette. Coming from an entrepreneurial family, Bebe’s journey isn’t that surprising. But it doesn’t mean parts of it weren’t insanely hard and that she hasn’t faced her fair share of failure while she built her company. Bebe walks us through, step by step, how she funded her line of vegan luxury shoes, how she found a factory to produce her designs, and how she built a customer base to sell them to. In the interview (which you'll love) we will cover: Bebe’s start and thoughtful trajectory in the fashion industry How starting small helped Bebe get off on the right foot How, even despite her success, she ran out of money, and what she did next Bebe’s presale through a crowdfunding campaign, and how it went How presale is going to be part of Bebe’s business’ future (it’s a pretty good model!) The logistics of her factory production, and how she found one that she really liked and was ethical (and female-owned!!) The misconceptions of overseas manufacturing...it gets a bad rap but Bebe has some words for us Bebe’s email marketing strategies (pretty minimal actually! Because she found her niche) The college affiliate program she’s rolling out, and how that will work How Bebe has educated her customer on her ethical and sustainable practices, and her women-empowering focus How Bebe’s customers deal with her presale timeline in the age of Amazon two-day-shipping The one thing people never ask Bebe about working in the fashion industry that she wishes they would And so much more! INTENTIONAL VEGAN LUXURY Bebe Mehr runs a line of vegan luxury shoes called Cult of Coquette. Her journey got started way back in 2011 when she was in college selling stuff on eBay, which turned into her running a boutique, which then...","thumbnail_url":"https://img.transistorcdn.com/aKuVxL8JmweBENlQ3ijRBkKP2y4MyoOXJoGtd_pgZ84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDEx/Y2M3YzBjYTI4NTM4/ZWNjY2QzNDUyZTY5/N2VhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}