{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Entrepreneur Perspectives","title":"Tastytrade: How a Trading & Media Empire Was Built by Giving Everything Away | Scott Sheridan CEO — EP189","html":"","width":"100%","height":180,"duration":3569,"description":"Scott Sheridan is the CEO of Tastytrade, a trading platform and brokerage he co-founded with longtime partner Tom Sosnoff. Together with their amazing team, they’ve built a trading and media empire using a counterintuitive strategy: giving away their best content for free.In this episode, Scott explains how their “goodwill model” works — from free education on Tastylive to transparent customer service — and why betting everything on authentic content paid off. You’ll also hear his thoughts on broken systems, the future of education, and what separates genuine content from noise.This isn’t Scott’s first rodeo. He and Tom previously built Thinkorswim — you’ve probably heard of it — which was acquired by TD Ameritrade (now part of Charles Schwab). Today, Tastytrade serves thousands of active traders while Tastylive produces 10 hours of live market content daily, has 447K+ and growing subscribers on YouTube, and their videos regularly get hundreds of thousands of views! Tastytrade is the brokerage platform where viewers can actually execute trades — turning educational content into trading customers.Inside This Episode with Tastytrade CEO, Scott Sheridan:Why “that’s the way it is” is a terrible excuseThe real reason customer service is falling apartHow AI can remove gatekeepers and speed things upWhy insurance and financial products are too complicatedHow Scott thinks about risk-taking in your 20sCollege, cheating, and what education is (and isn’t) worthAutonomous vehicles, safety, and the future of drivingWhy Scott has never been on social mediaWhat makes Tastytrade content actually trustworthyThe culture loss in remote work — and what to do about itChapters:00:34 – Building Tastytrade through free, educational content04:51 – Using goodwill as a business strategy08:06 – Why most firms can’t copy Tastytrade’s model12:25 – Real customer service vs. being treated like a number18:06 – What’s broken in big industries20:17 – “Change the industry” as a mindset26:15 –...","thumbnail_url":"https://img.transistorcdn.com/TJ-gGtH1LltObKgoNodcM6WYtx5HSCSdzGymSF3QkUI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iM2Vk/YmI2NDliMDg1Y2Q2/MDlhYjhkMDc2OWEw/YWYxMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}