{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Why Wedding Planners Are the “Easy Button” for Floral Business Growth","html":"","width":"100%","height":180,"duration":1427,"description":"In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.\nIf you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.\nJeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.\nIn this episode, you’ll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.\nWhat You’ll Learn in This Episode\n🌿 1. The Type of Planners Florists Should Be Working With\nJeni breaks down the categories of planners — and why you shouldn’t only think “weddings”:\nWedding planners\nCorporate event planners\nBar & Bat Mitzvah planners\nCultural wedding planners\nEvent decorators & party planners\nNiche planners (design-led, experiential, luxury, etc.)\nEach type brings its own high-revenue, high-frequency, and high-opportunity client base.\n🌿 2. Why Planners Are the #1 Referral Source for Florists\nPlanners attract the clients who need your services — and they send you warm leads who:\nAlready trust them\nFollow their vendor recommendations\nAre aligned with your style and pricing\nTend to book faster and smoother\nJeni shares real examples, like a $40k corporate event booked within 2 weeks simply because a planner already trusted her.\n🌿 3. How to Attract the Right Planners\nYour Instagram and online presence matter more than ever. Learn how to:\nUse evergreen content to show you do...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}