{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Forward","title":"113 Roger Nairn: How to Build a Branded Podcast That Actually Works","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5febe8ed\"></iframe>","width":"100%","height":180,"duration":2346,"description":"Roger Nairn, founder of JAR (now JAR Podcast Solutions), explains why most branded podcasts fail to build an audience, how the JAR system actually works, and what the next era of branded content looks like beyond download counts.","thumbnail_url":"https://img.transistorcdn.com/99f3GOOo4P0qUfXrSNZBIKh9Wgcfi9EJl0SvdLLBXZk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjM1LzE3MTEw/NDMxODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}