{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","title":"79: How Scaling Shopify Brands Cohesively Tie All Their Applications Together To Build Brand DNA","html":"","width":"100%","height":180,"duration":2561,"description":"My guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints.\nWhat You Will Learn Today\nWhat is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands?\nHow to get channel visibility in a multi-channel world when most brands have disparate integrations.\nHow to make sure integration isn't an afterthought.\nWhy brands should create a proper strategy of what is to be accomplished, what goes into it, and what are the business implications and outcomes.\nWhat is the Gartner Hype Cycle?\nHow your brand DNA intersects with your technology, directly impacts the way the brand operates.\nLinks And Resources Mentioned In This Episode\nVL OMNI\nVL OMNI Blog\nVL OMNI Resources\nHeadless Commerce\nHeadless Commerce Guide\nGartner Hype Cycle\nThank You For Listening\nI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.\nI would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!\nNew Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!\nBeing an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!\nProudly Sponsored By Justuno\nJustuno is an AI visitor conversion platform that provides...","thumbnail_url":"https://img.transistorcdn.com/P5duruV2_oDh1uznwVSZlWtxY9S4kqZCtyWoU9GGCcQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}