{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Google's Scary Future: What Every Marketer Should Know","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5ffcf967\"></iframe>","width":"100%","height":180,"duration":3147,"description":"Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide.\nMy guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital and public speaker at conferences such as Learn Inbound and PubCon.\nListen to our conversation about the future of internet, the tough questions that marketers will face, and what you should do about it.\nTopics covered:\nThe history of Google and SEO\nOverblown marketing hype\nGoogle positioning itself as an essential utility\nEducating others about Google’s business model\nHow Google gathers data\nResponsibility and bias in search engine results\nThe fake news phenomenon\nBarry’s recommended resources\nResources mentioned:\nPolemic Digital\nState of Digital\nCambridge Analytica\nThomas Baekdal - baekdal.com\nPaul Boag - boagworld.com","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}