{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dental Start Up Unscripted","title":"Get New Patients Quickly & With a Budget w/ Ground Marketing for a Dental Practice Startup","html":"","width":"100%","height":180,"duration":2843,"description":"Welcome to Dental Unscripted, a podcast hosted by Mike Dinsio and Paula Quinn. This episode focuses on ground marketing, a strategy for building strong community connections and attracting new patients.\nMichael Arias, a guest expert, defines ground marketing as a sophisticated approach to building trust and relationships before focusing on profits. He emphasizes the importance of genuine interactions and providing value to potential patients.\nCHECK RESOURCES FROM MICHAEL ARIAS HERE!!!\nThe Ground Marketing Course\nhttps://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/\nThe Dental Marketer Podcast\nhttps://thedentalmarketer.site/podcast\nMy Email List/ Newsletter: Unlock Guaranteed Growth - Rare Tactics & Deep Insights to Transform Your Practice, Every Week\nhttps://thedentalmarketer.lpages.co/newsletter/\n\nTOPICS DISCUSSED IN THIS EPISODE:\nDisarm sales tactics by being inquisitive\nApproach businesses with genuine interest in their operations and offer assistance.\nReciprocity\nProvide value to businesses, such as free whitening or exclusive offers, to encourage referrals.\nBuilding relationships\nFocus on building rapport with business owners and employees through consistent follow-up and genuine interactions.\nTargeting influencers\nIdentify key individuals in the community who can influence others and offer them special treatment to encourage positive word-of-mouth.\nInteracting at Community Events\nUse interactive tactics like creating a spread of gifts to choose from or offering exclusive incentives to keep attendees engaged.\nNetwork with the Event Vendors\nOffer them exclusive deals and incentives. Collect their contact information for future follow-up as well.\nEffective follow-up\nImplement a robust follow-up system to convert leads and nurture relationships.\nThis episode highlights the importance of consistency, persistence, and genuine care in building strong community relationships. By implementing these strategies, dental practices can...","thumbnail_url":"https://img.transistorcdn.com/czQUPxGYBnsuwsNEfB7yBeJp2ZcyIFf_Ux3nGGiVqCg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MDg5LzE3MDA2/MDI1MjgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}