{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dental Start Up Unscripted","title":"Get New Patients Quickly & With a Budget w/ Ground Marketing for a Dental Practice Startup","html":"","width":"100%","height":180,"duration":2843,"description":"Welcome to Dental Unscripted, a podcast hosted by Mike Dinsio and Paula Quinn. This episode focuses on ground marketing, a strategy for building strong community connections and attracting new patients.Michael Arias, a guest expert, defines ground marketing as a sophisticated approach to building trust and relationships before focusing on profits. He emphasizes the importance of genuine interactions and providing value to potential patients.CHECK RESOURCES FROM MICHAEL ARIAS HERE!!!The Ground Marketing Coursehttps://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/The Dental Marketer Podcasthttps://thedentalmarketer.site/podcastMy Email List/ Newsletter: Unlock Guaranteed Growth - Rare Tactics & Deep Insights to Transform Your Practice, Every Weekhttps://thedentalmarketer.lpages.co/newsletter/TOPICS DISCUSSED IN THIS EPISODE:Disarm sales tactics by being inquisitiveApproach businesses with genuine interest in their operations and offer assistance.ReciprocityProvide value to businesses, such as free whitening or exclusive offers, to encourage referrals.Building relationshipsFocus on building rapport with business owners and employees through consistent follow-up and genuine interactions.Targeting influencersIdentify key individuals in the community who can influence others and offer them special treatment to encourage positive word-of-mouth.Interacting at Community EventsUse interactive tactics like creating a spread of gifts to choose from or offering exclusive incentives to keep attendees engaged. Network with the Event VendorsOffer them exclusive deals and incentives. Collect their contact information for future follow-up as well. Effective follow-upImplement a robust follow-up system to convert leads and nurture relationships.This episode highlights the importance of consistency, persistence, and genuine care in building strong community relationships. By implementing these strategies, dental practices can effectively attract new...","thumbnail_url":"https://img.transistorcdn.com/czQUPxGYBnsuwsNEfB7yBeJp2ZcyIFf_Ux3nGGiVqCg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MDg5LzE3MDA2/MDI1MjgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}