{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Second Act Business Owner","title":"Measuring Success | The Key Indicators (KPIs, KBIs, and KAIs) of Business","html":"","width":"100%","height":180,"duration":569,"description":"What if the goal you set for your business this year is dead on arrival — not because it's a bad goal, but because you have no way to measure whether you're actually moving toward it? Today we're breaking down the difference between a goal and a plan to achieve it, using the same thinking elite soccer players use to track their performance toward a win. I walk through how to build a SMART (or SMARTY) goal, then how to support it with three types of measures — key performance indicators, key activity indicators, and key behavior indicators — so you always know exactly where you stand.HighlightsWhy a goal without a measurement system falls apart, no matter how ambitious it isHow to write a SMART goal — specific, measurable, achievable, relevant, time-bound — and why adding a \"Y\" (why it matters) makes it even strongerThe three types of business indicators: KPIs (key performance indicators), KAIs (key activity indicators), and KBIs (key behavior indicators)A real-world breakdown of each indicator type using a plumbing business as the exampleThe recommended structure: three KPIs, three KAIs, and three KBIs per person or departmentWhy goals should be measured on a 13-week (quarterly) cycle instead of waiting a full yearHow often to review your numbers, and why accountability with a direct report mattersA reminder that indicators need to be tracked consistently, not just set and forgottenChapters0:24 — Why measuring activity is the key to hitting your goal1:23 — What makes a goal a SMART (and SMARTY) goal2:32 — Introducing KPIs, KAIs, and KBIs3:38 — Applying the three indicators to a plumbing business example4:51 — How many measures you need and how to narrow them down5:34 — Why goals should be reviewed every 13 weeks, not once a year6:41 — How often to track and review your numbers, and staying accountable8:21 — Closing thoughts and the free Second Act assessmentResources MentionedThe Second Act Business Owner self-assessment (referenced as available to listeners at...","thumbnail_url":"https://img.transistorcdn.com/UHctF0fSnGkn2C4Imb7d98gnuXEhzORJCAl2AR04KOY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZWFk/NWZhOTQ1NTI5OGZl/YjQ1NmNhZjQzMzcx/ODc4Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}