{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"AdTech Unwrapped","title":"The Case for Owning Your Ad Tech Stack with Peter Dennis (Barstool Sports)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6015de30\"></iframe>","width":"100%","height":180,"duration":1313,"description":"Peter Dennis, Director of Product Growth and Monetization at Barstool Sports, joins Jared to pull back the curtain on how one of the most diversified publishers in the game thinks about data, demand, and doing more with what you already have. From building an AI-ready data infrastructure across podcast, e-comm, and video, to managing direct demand relationships and ditching the black box, Peter shares what it actually looks like to run ad ops at scale — and why the first metric every publisher should stop obsessing over is CPM.","thumbnail_url":"https://img.transistorcdn.com/Q5tbt8fc3iZXFwjUOkIo8ryPszkUVOcWe0ThcpSBMoc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDAx/MWY0ZWYyOTAzMzll/ZjA5ZTgyNjE5ZGUy/MTRiYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}