{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Culture By Design","title":"10. From Inside Out: How Jamie Gier Links Culture, Brand, and Business Growth","html":"","width":"100%","height":180,"duration":2622,"description":"Have you ever looked at your customer experience metrics and thought, something feels off, but you can’t quite put your finger on why?Or maybe you’re trying to hire and compete for talent, and it feels like other companies just have more pull, even when you know your company offers something special.Here’s the hard truth: Your employer brand isn’t what you say it is. It’s what your employees prove it is, every single day.And if there’s a gap between the promise and the proof? Your customers feel it.Today’s conversation is about real decisions leaders make every day — during growth, during change, and especially during uncertainty. Culture isn’t a “soft” thing or a nice-to-have, it’s a core part of your brand and it’s a business driver.My guest, award-winning CMO Jamie Gier, has seen firsthand how culture and brand either accelerate growth, or quietly erode it. We talk about why your employees are actually your most credible marketers, how  to spot culture breakdowns before they show up in your numbers, and what it really takes to build a brand that attracts and retains the right people, even if you're not the biggest name in your market.Jamie Gier is a growth-focused marketing executive with extensive experience igniting go-to-market engines for some of the world’s leading and emerging brands—from VC- and PE-backed companies to Fortune 500 enterprises—with a focus on healthcare and education. Her expertise spans brand strategy, demand generation, corporate communications, and customer advocacy, and she is known for repositioning brands to increase equity and loyalty. Most recently, she served as Chief Marketing Officer at DexCare, and previously held executive marketing leadership roles at GE Healthcare, Microsoft Health Solutions Group, Ceros, and DreamBox Learning. She is also a founding member of CMO Huddles, a peer group of senior marketing leaders.Listen to the full episode to hear:Why external brand messaging and internal company culture need to be in...","thumbnail_url":"https://img.transistorcdn.com/jbgvHHJzRNhcIc7hI5Vcrmp4HTCPFWR769bAFcRG9ug/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hN2Fm/OWM1MzUzMTNhMDM3/YzJiNTZlYWEwZjdj/NzFlYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}