{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Collisions YYC","title":"Current & Critical - Katie Underwood, How to Create Product Traction For Your Start-up & Scale-up","html":"","width":"100%","height":180,"duration":2943,"description":"In this episode, get an insider’s look at product development with Katie Underwood, Product Traction Lead at Thin Air Labs. She explains how Thin Air Labs is purpose-built to help start-ups grow — whether they’re already enjoying in-market success and need a little push or a scrappy start-up that needs to de-risk product ideas before anything gets built. You’ll understand how product managers fit into Western Canada’s start-up boom and how an obsession with the right thing for the right customer at the right time underscores every approach in product development.Driving business success by problem-solving isn’t a new concept, but the methods for achieving it are constantly evolving. At the root of any start-up founder’s bold idea is a desire to solve a problem, and to do that, you must become obsessed with your customer since, according to Katie, they’re the ultimate decision maker. What you build - and who you build it for - today might not be the same in a year or five years, and the ability to adapt is key. Thin Air Labs helps its clients identify the thinnest slice of a solution to a problem that can be built and put to market as a testing ground to determine success and any potential pivots. If you’re considering building what’s next, this episode will inspire you to remember you’re building a business, not just a product, and a customer-centric approach is necessary for success.Discover Thin Air Labs' Product Traction Services","thumbnail_url":"https://img.transistorcdn.com/RDhSgHWKoU1bfVWik5xPvQuD59nodczr5uXw9s_8x0I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU3NzMvMTU4MDIz/NTM3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}