{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"X-Factor Marketing With Wendy Forsythe","title":"DeVante Blow: $50 to His Name, Wife With Cancer, 'Just One Layup' Built $30M Career","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/603a6d48\"></iframe>","width":"100%","height":180,"duration":1445,"description":"➡️ Download the FREE \"Content Creation Realities & Lessons: A Guide to Smarter Strategy\": https://stan.store/wendyforsytheEpisode Summary:In this episode of X-Factor Marketing, I'm sitting down with Krista Mashore — former top-1% real estate agent, digital marketing pioneer, bestselling author, and founder of a $72M coaching empire built entirely from scratch.Krista spent 17 years selling over 100 homes a year as a solo agent before making the pivot that changed everything. She walks us through the scary decision to leave behind an extraordinary career, the marketing strategies that made her brand impossible to ignore, and the mindset tools that keep her going even when self-doubt shows up — which, she'll tell you, it still does.Whether you're a real estate agent looking to differentiate yourself in a crowded market, an entrepreneur ready to scale, or a woman in business who's ever underpriced her own expertise — this episode is going to hit home.What You'll Learn in This Episode:Why Krista left a $1.8M real estate career to start over at 47 — and how she made that decisionThe \"Stop, Snap and Switch\" mindset technique for rewiring negative self-talk in real timeHow to build a brand so strong you win the deal before you ever walk in the doorThe \"learn, implement, master, repeat\" philosophy behind Krista's $72M businessWhy chasing AI tools and shiny objects is costing agents real money — and what to do insteadHow to charge premium prices with confidence (especially if you're a woman entrepreneur who has historically undervalued herself)Krista's upcoming book, The Thinking Effect, and what it teaches about getting control of your mindTimestamps:00:00 — Introduction: Who is Krista Mashore? 01:22 — The pivot: from single mom to 69 homes in year one 02:30 — How marketing became Krista's secret weapon from day one 04:09 — Why she left a $1.8M career after 17 years 05:31 — The scary part: crying in the kitchen and pushing through it anyway 07:01 — Investing in coaches,...","thumbnail_url":"https://img.transistorcdn.com/T4nZEAAWvHZ9fu4gyaCj8bw5hXvdEz87UaJyhitOQ6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNjQw/ZjA4M2FmMTc4Y2Zm/OTEwODkzMWViNTky/OTI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}