{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 9 - Answer Engine Optimization: The Future of SEO Is Here","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6040451e\"></iframe>","width":"100%","height":180,"duration":1760,"description":"\nAI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers.\n\nIn this episode, you'll learn:\nWhat Answer Engine Optimization (AEO) is and how it differs from traditional SEO\nWhy optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility\nThe pivotal role of schema markup and how to easily assess your website's implementation\nWhy high-quality, credible content is essential for AI citations\nHow AI is changing user search behavior and what that means for your content strategy\nTips for staying ahead in this rapidly evolving digital landscape\nTimestamps:\n 00:00 Introduction: The Shift to AI-Driven Search\n 00:35 Welcome to the Growth-Minded Marketing Podcast\n 00:48 Understanding Answer Engine Optimization (AEO)\n 03:30 The Role of Schema Markup in AEO\n 07:58 The Importance of Content Quality and Authority\n 08:15 AI Citations and Page Authority\n 13:14 Adapting to Changing User Behavior with AI\n 18:34 The Future of SEO and AEO\n 22:02 Leveraging AI in Marketing: Insights from the Field\n 28:27 Conclusion: Taking Action with AI-Driven Marketing\n\nResources & Links:\nAnswer Engine Optimization: Your Strategic Roadmap for AI Search Success\nWhat is the Big 5 Content Marketing Strategy?\nIs Schema Markup the Secret Weapon for AI Search Visibility?\nWhat is Google’s EEAT?\nSchema Markup Validator Tool – Use this free tool to see what schema your page uses and identify gaps to improve AI visibility.\nBefore You Go:\nGrab the Free AI Marketing Guide:\nhttps://wayfindmarketing.com/ai-marketing-guide/\n\nTake the Free B2B Marketing Assessment:\nhttps://wayfindmarketing.com/b2b-marketing-assessment/\n\nConnect with the Hosts on LinkedIn\nSteve Phipps\nAnnieLaurie Walters","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}