{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 9 - Answer Engine Optimization: The Future of SEO Is Here","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6040451e\"></iframe>","width":"100%","height":180,"duration":1760,"description":"\nAI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers.\nIn this episode, you'll learn:What Answer Engine Optimization (AEO) is and how it differs from traditional SEOWhy optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibilityThe pivotal role of schema markup and how to easily assess your website's implementationWhy high-quality, credible content is essential for AI citationsHow AI is changing user search behavior and what that means for your content strategyTips for staying ahead in this rapidly evolving digital landscapeTimestamps:\n 00:00 Introduction: The Shift to AI-Driven Search\n 00:35 Welcome to the Growth-Minded Marketing Podcast\n 00:48 Understanding Answer Engine Optimization (AEO)\n 03:30 The Role of Schema Markup in AEO\n 07:58 The Importance of Content Quality and Authority\n 08:15 AI Citations and Page Authority\n 13:14 Adapting to Changing User Behavior with AI\n 18:34 The Future of SEO and AEO\n 22:02 Leveraging AI in Marketing: Insights from the Field\n 28:27 Conclusion: Taking Action with AI-Driven Marketing\nResources & Links:Answer Engine Optimization: Your Strategic Roadmap for AI Search SuccessWhat is the Big 5 Content Marketing Strategy?Is Schema Markup the Secret Weapon for AI Search Visibility?What is Google’s EEAT?Schema Markup Validator Tool – Use this free tool to see what schema your page uses and identify gaps to improve AI visibility.\nBefore You Go:\nGrab the Free AI Marketing Guide:\nhttps://wayfindmarketing.com/ai-marketing-guide/\n\nTake the Free B2B Marketing Assessment:\nhttps://wayfindmarketing.com/b2b-marketing-assessment/\n\nConnect with the Hosts on LinkedIn\nSteve Phipps\nAnnieLaurie Walters","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}