{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Seedlip Founder | Most Downloaded Episodes | How to Be Disruptive","html":"","width":"100%","height":180,"duration":3979,"description":"In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!\nFrom slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony’s Chocolonely and many many more…\nNext up in this special series, we are re-releasing one of the most loved and downloaded episodes of all time, an interview with Ben Branson, founder of Seedlip. \nIn this replay, Fiona sits down with Ben Branson, founder of Seedlip, the world’s first distilled non-alcoholic spirit and arguably the original poster child of the No & Low alcohol movement.\n\nStarted on a garden table in 2016, Seedlip didn’t just disrupt the drinks industry — it invented a new category. Now sold in 49 countries, with a sales value in the tens of millions, Seedlip has become a global benchmark for what true brand disruption looks like.\nIn this episode, Ben shares:\nHow to build a brand that redefines an entire category\nWhy he chose to partner early with Diageo, and how it changed Seedlip’s trajectory\nHis unconventional approach to culture, team-building, and roles\n\nWhat inspires him creatively from robot chefs to the 47,000+ plant-based ingredients that fuel innovation\nThis is an episode that founders still rave about and for good reason. It’s full of insights for anyone trying to scale something bold, disruptive, and lasting.\nIf you do learn some good stuff from this episode (and we hope you do), please, please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!\n\n============================================================\n\n\nThanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm\n\n...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}