{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"95% Content","title":"[Best Of] Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/60afde52\"></iframe>","width":"100%","height":180,"duration":2993,"description":"This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.\nIn this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content Brands) about how B2B companies can create truly differentiated content that builds trust and affinity with their audience. \nHere’s what you’ll learn in this episode:\nThe problem with undifferentiated content in B2B and why it's getting worse with AI\nHow to create truly differentiated content\nWhy starting with internal expertise and perspectives is crucial\nThe importance of treating content like a product\nHow to measure content success beyond traditional metrics\nWhy content should be an ecosystem rather than siloed channels\nThe value of content-based referrals and trust building\nHow to structure content teams and programs for success\nThe future of B2B content with the rise of creators\nExamples of companies doing differentiated content well\n—\nThis episode is brought to you by Hatch.\nHatch helps B2B companies build efficient content engines through video podcasts, short-form video, and YouTube. Learn more at hatch.fm.","thumbnail_url":"https://img.transistorcdn.com/UUCEZC_17ePo_hwOZPlHuTCzYFoG4EgdS9P9ySnvtNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYTE5/ODkxYzhlMDYwODg3/ZDRjYzVjOTlhNDE5/YTczYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}