{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hummingbird Effect with Wendy Coulter","title":"A Game-Changing Shift with Worth Gregory","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/60b4d96a\"></iframe>","width":"100%","height":180,"duration":1974,"description":"Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong community-led marketing approach can drastically improve company valuation and sales. Tune in for valuable insights on content creation, side-by-side marketing, and the importance of storytelling.\n00:00 Introduction and Spring Break Greetings\n00:43 The Hummingbird Effect in Branding\n01:15 Weather and Casual Conversation\n01:55 Introduction to Wirth Gregory and AI in Branding\n03:35 Wirth Gregory's Journey from Football to Tech\n06:02 AI Innovations in Football Coaching\n08:18 The Hummingbird Effect in Marketing Strategies\n12:14 Building Community and Brand Advocacy\n14:55 The Role of Content in Marketing\n27:50 Innovation and Experimentation in Marketing\n31:46 Conclusion and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/TXsTjoYHB9q-m5_2W-iq0xrfxAe-8OL-Yc4QYPOoZao/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzFk/MWE3NWNkNWY2NWQz/OWY5YzNjMzk0Y2Uz/YmZlYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}