{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Attributed - A podcast by Dreamdata","title":"Clayton Pritchard: How Positioning Improves Every GTM Channel","html":"","width":"100%","height":180,"duration":3564,"description":"Positioning shouldn't just make your website sound better. It should make your entire go-to-market motion perform better.\n\nClayton Pritchard joins us on Attributed to unpack how strong positioning can improve performance across marketing and sales and why companies often waste time optimizing individual channels when the bigger problem is the story they're taking to market.\n\nClayton is a product marketing and positioning expert, Owner and CEO at Olivine Marketing. Having worked across product marketing, growth, and GTM, he's seen what happens when positioning works and when messaging looks great on paper but falls apart the moment a salesperson has to actually use it.\n\nOne of Clayton's arguments is that positioning acts as a multiplier across GTM. Improve the foundation, and you can improve everything built on top of it, from your website and paid campaigns to sales conversations and conversion.\n\nIn this conversation, we'll explore:\n- How to tell when you have a positioning problem rather than a channel problem\n- Why positioning can improve performance across the entire GTM\n- Where Clayton's benchmark of a 20% lift across GTM comes from\n- Why good marketing copy doesn't always translate into messaging Sales can actually use\n- How Product Marketing and Sales can build and test positioning together\n- How to measure whether better positioning is actually impacting pipeline and revenue\n\nIf you're spending more on marketing and sales but struggling to improve results, the answer might not be another channel, campaign, or tactic. It might be the positioning underneath all of them.\n\nFollow on Clayton Pritchard on LinkedIn: https://www.linkedin.com/in/claytonpritchard/\nFollow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/ \n\nThanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.\n\nTo stay updated on all things Dreamdata and B2B go-to-market:\n\n👥 Follow us on LinkedIn: Dreamdata \n💬...","thumbnail_url":"https://img.transistorcdn.com/9B73a2bRrurq7UHrYQcmczS4W0y3MxGzbwGrDi4NuAw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYzQ5/YTc5NWIyZWQxNWRi/ZTJjYTc5YTRiODJk/ZWFiZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}