{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Revenue Growth Engine Audioblog","title":"The Underestimated Value of Ideal Clients","html":"","width":"100%","height":180,"duration":280,"description":"One ordinary Saturday morning, commercial artist Rick Norsigian drove by a yard sale. He found two boxes of glass-plate photography negatives which he purchased for $45 because he liked the images of Yosemite, where he once worked. After a bit of research, Norsigian discovered that the negatives might be the work of famed landscape photographer Ansel Adams. Over the next 25 years he is expected to earn $200 million from these prints.Sometimes we vastly underestimate the value of things. You likely have a similar treasure hidden in plain sight inside your business. These are your Ideal Clients—the types of clients that need everything you sell and trust you.Most business owners vastly underestimate the value of their Ideal Clients. Let’s consider 5 ways they may be more valuable than you think.https://www.oneidealclientaway.com1. 10-30X Revenue PotentialAfter working through Ideal Client Profiles with hundreds of business owners and their leadership teams across multiple industries, I’ve discovered that Ideal Clients are typically worth 10X to 30X the revenue potential of average clients. It’s no wonder that the 80/20 rule coined by the Italian economist, Vilfredo Pareto, is alive and doing well. If 20% of clients drive 80% of the revenue (or potential revenue) it makes sense to focus on these clients.2. Increased RetentionIdeal Clients typically stay with a business longer for two reasons. First, they appreciate what you do. Just like a good hire for your company will fit with your culture, a good client will fit with your team as well. That means they appreciate you and will stick around.The second reason retention is higher is that Ideal Clients have typically purchased multiple products and services from you. If you structure this correctly, untangling the relationship is just hard enough that an Ideal Client won’t think its worth the hassle to change.3. Streamlined Operating CostsIn addition to the higher value of Ideal Clients, they typically have...","thumbnail_url":"https://img.transistorcdn.com/-Y1T4ULeBpn6lGv6d3tFa4TyS4UJ10YWTvMqKxiGG_Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4MDQ4LzE2NzY5/MDY5MDQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}